September 2022 - May 2023

While working at Deloitte Digital I supported work for “The Strategy and Tactics of Pricing: A Guide to Growing More Profitably” 7th Edition by Thomas T Nagle, Georg Muller, and Evert Gruyaert. I owned the redesign for all data visualizations for the new 7th edition textbook, over 70 visuals. Using Adobe Illustrator, I updated original file formats from the 6th Edition that was published in 2018, modernized the designs, improved the accessibility of the visuals, and created net new visuals to support new or updated content.

Routledge describes the textbook as the “the most well-established and influential strategic pricing textbook available, relied on by practitioners and students globally as a core guide for value-based pricing”.