A bit about me…
First thing to know about me is that I love to wear many hats.
I graduated from Penn State University with a B.S. in Marketing and minor in Supply Chain and Information Systems and Technology. I began my career in the commercial consulting space at a large consulting firm doing marketing strategy and customer insights.
I love combining data and design. I completed a certificate program in Infographics and Data Visualization from Parsons School of Design in NYC. This opened my eyes to more opportunities to explore.
I have always been curious and eager to learn. Through college and my early career I have gained a lot of experiences because of these qualities:
Amazon Advertising project analyzing organic search and sales data to discover insights and create a marketing strategy for a new product based on Amazon’s advertisings pay-per click model
Lead the branding, digital and social media marketing strategy and content creation for the merchandising store of the largest student run philanthropy in the world, Penn State THON, to drive sales during the peak of COVID-19
Held graphic design roles at a newspaper and magazine creating graphics, marketing material and ads for both print and digital
I am also a certified Personal Trainer and Group Fitness Instructor!
I went through a year long program at Penn State University to learn how to become a Group Fitness Instructor and have both of my certifications through the American Council of Exercise. I coached group fitness and small group training classes for 3 years in a variety of formats such as strength & conditioning, HIIT, pilates and yoga.
Fitness was something I fell in love with coming into college after quitting the classical ballet world as a teenager. I just wanted to find a way to stay active and healthy and ending up falling in love with the world of fitness and well-being.
If you’d like to keep up with my fitness content check out @uo.fit on Instagram! I use it as a digital diary for fitness, wellness, food, and life living with Crohn’s Disease.